BMW Mini Ready to hit Indian roads soon

Luxury carmaker BMW is set to launch the British marque Mini in India at a starting price of Rs 25 lakh.

 

 

While the new Maruti Suzuki Swift has many takers in India, now it would be interesting to see its original inspiration will gather how many customers though there are legion of fans waiting for its arrival.

 

 

According to a report in The Economic Times, luxury carmaker BMW is set to launch the British marque Mini in India at a starting price of Rs 25 lakh.

 

 

It was reported that the German carmaker will start importing the iconic small car within the next two months and open two flagship dealerships, in Delhi and Mumbai.

BMW will bring in the entire range of the Mini - comprising its popular variants Cooper, Countryman, Clubdoor and the Cabrio.

 

 

The top-end Clubman is likely to cost around Rs 30 lakh and come with a complete sports package and accessories.

 

 

 

According to the report, Mini is among the original British cars that heralded a new era in motoring in the 1960s, with its space-saving frontwheel-drive layout.

 

 

 

Clocking more than 2.34 lakh units a year worldwide, it sells the highest in the US, followed by Britain, Germany and Japan.

 

 

The report quoted BMW India President Andreas Schaaf as saying "The Mini comes to India finally after years of hectic feasibility and surveys." 

 

 

It was mentioned that just as in the other markets across the world, the Mini will be sold as a separate brand, with an array of options for customisation, independent of the BMW's other cars such as the 5 Series, the 7 Series and SUVs such as the X5 and the X6

We plan to market it as a sporty car with iconic value.