12.9.11

WHY INDIANS SHIFT GOLD BUYING FROM BANGLES TO BAR ?



In a country like India where Gold is the traditional and the most desirable mode of wearing the jewelry.World Gold Council data for the second quarter of 2011 shows Indian investment demand rose 78 percent on a year ago to 108.5 million tones’ while jewelry demand rose 17 percent to 139.8 million tone’s.
Gold, the ultimate status symbol, is also the gift of choice at celebrations, and jewelry stores across the country heave with customers in the run-up to festivals and the traditional wedding season in a country where brides are often weighed down with the wealth their parents give them.
Unlike jewelry, investment gold retains its value better because fabrication costs are significantly less and buyers don't have to worry about their pieces becoming dated, making them harder to sell. Customers prefer to buy Bar/Biscuits if it's only for investment.

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